Engaging mobile visitors to your website is critical for business today.
Phones alone accounted for 17% of worldwide internet traffic in mid-2013, according to Statista. At the same time, traffic to local sites is growing faster than general mobile traffic, with 27% of traffic to local sites coming from mobile devices in the fourth quarter of 2012, according to Search Engine Land. There’s every reason to believe that number will climb further. Does your website respond to the needs of mobile device users? Responsive website design ensures that it does.
What Responsive Website Design Is?
How Responsive Website Design Helps You Attract Customers
1. By Giving Site Users a Positive Experience Regardless of Device
If your local Long Island business caters to mobile users searching for your particular business category, giving local users a positive, engaging mobile experience has a direct, positive impact on your business. A clunky website that doesn’t work well on a mobile device can easily make your potential customer conclude that learning about your business or its location isn’t worth the trouble.
2. By Building and Reinforcing Your Business’s Identity
The nurturing of your business identity or brand is an ongoing process, and depends on making the entire customer experience positive. Responsive website design makes it much easier to do this. With responsive website design, you won’t have to worry that someone is encountering your site on a tiny screen, can’t read or navigate it, and develops a negative connotation associated with your brand.
3. By Helping Carry Branding Across All Channels
Working with a Long Island website design firm with experience and expertise in responsive website design is an investment that pays off in increased web traffic and happier customers. You want your brand to be consistent from “real world” to digital, and across the wide range of platforms that people use today. Responsive website design helps you do exactly that.
When a customer looks up your site on the go and finds a well-executed, clean interface on her phone or tablet, she knows that you take your customers seriously and are dedicated to a positive customer experience. A website design that looks great and works properly across devices helps you exceed customer expectations, giving you the edge over your competition. Techzach is a Long Island web design and development company that designs based on your needs and the end results you want. With Techzach you can count on design that engages customers, works across platforms, is search engine-friendly, and that will showcase your brand.
4. Imperative of Responsive Web Design
Businesses need to be as adaptable as the very technology they are using if they want to remain in business today in the fast-moving digital landscape. Responsive web design has now become a requirement rather than an option. With growing dominance of smartphones and tablets, consumers are wanting seamless experiences across all devices. Any company that does not give in to this demand risks losing potential customers and leaves the brand name in tatters.
Statistics are clear on mobile usage, with people reaching increasingly toward their phones for everything from shopping to research. A website not optimized for mobile devices frustrates users and hurts a business’s bottom line.
Responsive web design is the answer to attaining a consistent user experience—making sure that a website’s layout and content are due adjusted in order to fit different dimensions of screens. It brings with it increased engagement, better conversion rates, and enhanced search engine ranking positions. Businesses can ensure that users have a smooth, high-quality experience.
5. Amplify Your Brand with Responsive Design
An effective design of a website is central to brand identity. It is a digital face of the business, and it should honestly reflect the values and personality of the company. Responsive web design takes this belief a step further by ensuring that your brand message comes across clearly and consistently on all platforms.
If a customer finds a responsive website, he will more likely perceive your business as professional, looking towards the future, and caring about customers. A positive mobile experience might be etched forever, fostering loyalty and advocacy.
Additionally, this will enhance your search engine optimization. Search engines will now favor mobile-friendly sites, and responsive design ensures better ranking. More significant visibility means more traffic and increased chances of engaging with customers.
Businesses are made more competitive by offering better customer satisfaction and giving business a platform to grow through responsive web design.
